The Big Weekend is open to all Hertfordshire tourism businesses to participate and Visit Herts are inviting you to join them to celebrate all that is great about the county on one special weekend in April. Big Weekend is a tried and tested campaign that reaps benefits for tourism businesses. Seize this golden opportunity to connect, captivate, and capture the hearts of Hertfordshire residents and expand your business awareness in the local community!
Why get involved?
The Big Weekend is a fantastic way to reward and to encourage residents to visit or to rediscover what’s on their doorstep. Residents will be given the opportunity to win tickets to explore attractions that they might not have otherwise visited, instilling a sense of pride in their home county and inspire them to share their enthusiasm with visiting friends and family. This word-of-mouth recommendation is priceless, particularly at a time when consumers are making trade-offs on where their discretionary spend is used for best value.
The benefits…
Businesses that take part in this year’s campaign will benefit from free campaign marketing and promotions from Visit Herts, including:
- Promotional A3/A4 posters and smaller postcards customised with your businesses image and text, sent or emailed to you for public display at your business.
- Paid and organic social media promotion across a range of Visit Herts channels
- Updated Big Weekend website with individual participating businesses listed and where residents can browse the various offers and apply for tickets
- PR activity to focus on the launch of the ballot and apply for tickets
- Dedicated and regular e-comms to Hertfordshire residents
For information please visit https://www.visithertsbusiness.co.uk/get-involved/working-with-visit-herts/herts-big-weekend-2024/
